Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Author Branding 101

Writing a compelling book is just the beginning of an author’s journey. As an author, your unique voice and perspective are not only the foundation of your literary work but also the key elements of a powerful personal brand.
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A New Chapter for BallastBooks.com

“If it ain’t broke, don’t fix it” doesn’t fly here. We believe in getting better—always. That’s why we’ve completely redesigned our website to be more informative, direct, and valuable for authors. It’s not just a facelift—it’s a reflection of who we are, what we do, and why we do it. Explore the new site and see how we’re raising the standard.
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Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch

One of the most effective tools at your disposal for generating pre-launch buzz and fostering a dedicated reader base is the email newsletter.
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