Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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A first person perspective of someone reading a book.

Author Branding 101

Creating a personal brand to promote your book
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A first person perspective of someone reading a book.

Meet Lauren Green, Ballast Books Director of Author Services

If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.
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A first person perspective of someone reading a book.

Gift Guide for Every Type of Book Lover In Your Life

As the beginning of December rolls around, this time of year is often accompanied by a distinct realization that you’ve yet to come up with gifts for each of your loved ones, let alone have started buying them.
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