Get the Recognition Your Book Deserves

Our in-house marketing and PR team will craft a custom strategy to help you reach readers, gain media attention, and maximize book sales.

Press Tours & Media Outreach

We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.

Signings, Speaking Engagements & Events

Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.

Award Submissions & Editorial Reviews

We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.

Book Launch & Promotion Strategy

We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.

Press Kits, Graphics & Marketing Materials

We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.

Ballast Marketing & PR

1
Strategy & Planning
We analyze your book’s audience, goals, and promotional needs.
2
Media & Event Outreach
Our team pitches your book to media outlets, reviewers, and event organizers.
3
Promotion & Publicity
We execute tailored marketing efforts, from online ads to live events.
4
Ongoing Support
Understand your goals, story and style.

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

Read Our Blog

A first person perspective of someone reading a book.

Create a Book Cover Design to Hook Your Audience and Boost Book Sales

Discover the industry secrets publishers use to design book covers that captivate readers and convert browsers to buyers.
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A first person perspective of someone reading a book.

So You Want to Read More This Year? Here Are Five Tips for Sticking to Your New Year’s Resolution

By: Fabiana Beuses
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A first person perspective of someone reading a book.

Distributing Your Book to Amazon, Barnes & Noble, and More: How Publishers Sell Books

Part of the dream of becoming an author is imagining yourself walking into your local bookstore and seeing your...
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