Get the Recognition Your Book Deserves

Our in-house marketing and PR team will craft a custom strategy to help you reach readers, gain media attention, and maximize book sales.

get your book marketing plan

Press Tours & Media Outreach

We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.

Signings, Speaking Engagements & Events

Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.

Award Submissions & Editorial Reviews

We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.

Book Launch & Promotion Strategy

We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.

Press Kits, Graphics & Marketing Materials

We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.

Ballast Marketing & PR

Strategy & Planning

We analyze your book’s audience, goals, and promotional needs.

Media & Event Outreach

Our team pitches your book to media outlets, reviewers, and event organizers.

Promotion & Publicity

We execute tailored marketing efforts, from online ads to live events.

Ongoing Support

Understand your goals, story, and style.

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Read Our Blog

Disrupting the Publishing Industry.

For generations, publishing books was something done by “other people.” High-level deals done by high-powered agents for high-selling authors at high-powered New York publishing houses. Impossible for the little guy to get his or her book out. At least, that was the perception.

Mastering the Social Mediaverse: Building an Online Following for Your Book Launch

Navigating the ever-evolving social media landscape can feel daunting, but fear not! This guide equips you to conquer the social mediaverse and connect with readers.

How to Utilize Newswires When Marketing Your Book

If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?