The Ballast Blog: Your Guide to the Publishing Journey

Meet Beau Johnson, Publishing Services Coordinator and Your First Point of Contact

Beau Johnson is our acquisitions team assistant. Having joined us as an intern while finishing up her studies at San Francisco State University...
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A first person perspective of someone reading a book.

So You Want to Read More This Year? Here Are Five Tips for Sticking to Your New Year’s Resolution

By: Fabiana Beuses
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A first person perspective of someone reading a book.

Distributing Your Book to Amazon, Barnes & Noble, and More: How Publishers Sell Books

Part of the dream of becoming an author is imagining yourself walking into your local bookstore and seeing your...
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A first person perspective of someone reading a book.

Meet Our Newest Acquisitions Editor, Camma Duhamell

As the newest addition to the Ballast and Blue Balloon Books acquisitions team, Camma Duhamell has brought a fresh perspective and unmatched energy to our search for the next great titles to add to our growing catalogue.
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A first person perspective of someone reading a book.

Mastering the Social Mediaverse: Building an Online Following for Your Book Launch

Ready to captivate audiences across various platforms and build a thriving online presence for...
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A first person perspective of someone reading a book.

Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch

Congratulations! You've poured your heart and soul into crafting a masterpiece, and now your book is on the cus...
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A first person perspective of someone reading a book.

Meet Michael Stutts, Author of There's No Room Service at the Psych Ward

“Most c-suite executives do not trade a corner office for a room at the psych ward” reads the headline on Michael Stutts’s new memoir, There’s No Room Service at the...
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A first person perspective of someone reading a book.

Meet Lauren Green, Ballast Books Director of Author Services

If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.
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A first person perspective of someone reading a book.

How to Pitch Yourself: A DIY Guide for Authors

Becoming an author is an incredible accomplishment, but your work isn’t done once you’ve approved...
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A first person perspective of someone reading a book.

How to Utilize Newswires When Marketing Your Book

If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?...
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A first person perspective of someone reading a book.

Planning a Launch Event

Releasing a book is a huge achievement, marking the pinnacle of months (or sometimes years) of hard work. As an author gets...
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A first person perspective of someone reading a book.

Promoting Your Book Before Launch: A Guide for Eager Authors

The day has come–your book is complete. After months or even years of hard work writing and editing...
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A first person perspective of someone reading a book.

Gift Guide for Every Type of Book Lover In Your Life

As the beginning of December rolls around, this time of year is often accompanied by a distinct realization that you’ve yet to come up with gifts for each of your loved ones, let alone have started buying them.
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A first person perspective of someone reading a book.

Meet Kayleigh Rucinski, Ballast Books Production Editor

Our production editor, Kayleigh Rucinski, came to us just one year ago with a robust educational background from Belmont University...
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A first person perspective of someone reading a book.

How a Hybrid Publishing Deal Can Launch—or Enrich—Your Business Coaching Career

As business leaders across markets better understand the value professional coaching provides, a wash of new coaches, all hoping to cash in, has flooded the pool. Whether you’re an established business coach with decades of experience or a newcomer desperate to make your mark, taking strategic steps now will ensure you’re ready to float above the rest.
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A first person perspective of someone reading a book.

Author Branding 101

Creating a personal brand to promote your book
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A first person perspective of someone reading a book.

The Comprehensive Guide to Successful Book Marketing Strategies

At Ballast Books, we believe that every author’s journey is unique, and an effective marketing strategy is one that aligns with your book, your goals, and your authentic voice.
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A first person perspective of someone reading a book.

The Future of Publishing

Navigating Trends and Staying Ahead
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A first person perspective of someone reading a book.

Traditional, Self-, and Hybrid Publishing

Which path is right for you?
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Can (Should) I Sign with a Publisher Before My Manuscript Is Complete?

(Hint: Yes. And Yes.)
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