The Ballast Blog: Your Guide to the Publishing Journey

Barry Morgenstein is a renowned portrait photographer with decades of experience capturing the essence of music icons from Elton John to Michael Jackson.

Beau Dooley is from Oklahoma and was born into a small-town family with a rich heritage in military service to our nation during times of war.

Think you know the truth about hybrid publishing? Don't let these misconceptions fool you!

“If it ain’t broke, don’t fix it” doesn’t fly here. We believe in getting better—always. That’s why we’ve completely redesigned our website to be more informative, direct, and valuable for authors. It’s not just a facelift—it’s a reflection of who we are, what we do, and why we do it. Explore the new site and see how we’re raising the standard.

Have you ever spent an hour working on your manuscript only to realize you haven’t really accomplished anything? You only wrote one line when you meant to finish one page. You were struck with writer’s block and spent the whole time playing on your phone. Or you got distracted and never wrote anything at all.

If you’re an author who has reached out to us over the past several months, chances are you have had the pleasure of conversing with Beau about your book and publishing needs.

Discover the industry secrets publishers use to design book covers that captivate readers and convert browsers to buyers.

New year, new you, same TBR (to be read). Every January, millions of aspiring and fallen bookworms challenge themselves to read more in the new year.

Part of the dream of becoming an author is imagining yourself walking into your local bookstore and seeing your work on their shelves. It might feel completely out of reach if you’re not working with a traditional publisher, but the good news is, it’s not!

Navigating the ever-evolving social media landscape can feel daunting, but fear not! This guide equips you to conquer the social mediaverse and connect with readers.

One of the most effective tools at your disposal for generating pre-launch buzz and fostering a dedicated reader base is the email newsletter.

This Ballast Books author is making a splash, so we caught up with him to hear more about the message behind his book and what he hopes it will do for readers.

If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.

Crafting a standout media pitch is the cornerstone of earning media coverage for your book, but what exactly does that entail? Here’s a guide to help you through this process.

If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?

Releasing a book is a huge achievement, marking the pinnacle of months (or sometimes years) of hard work. As an author gets close to their publication date, they often ask, “Should I throw a book launch event?”

The day has come–your book is complete. After months or even years of hard work writing and editing, your publishing and marketing team is working on getting your book ready for print.

As the beginning of December rolls around, this time of year is often accompanied by a distinct realization that you’ve yet to come up with gifts for each of your loved ones, let alone have started buying them.