Most real estate agents—even successful veterans—work in chaos.
Picture this: You have a great track record of selling and executing transactions, and because you have been willing to work hard at it, you’ve made good money. However, the more success you have achieved, the more the chaos has grown. Now that we are in a post-COVID world with high interest rates, limited inventory, and longer days on market, working sixty-plus hours a week alone isn’t enough to accomplish your goals. You’ve maxed out the “hard work” card.
At this point, there’s only one way to keep growing: work smarter.
That’s Jonathan Lack’s specialty. As a real estate strategy and operations consultant, he has seen firsthand that even the top agents leave lots of money on the table as a result of not running their practice like a business due to their lack of training in strategic planning. In You Can’t Scale Chaos: The Veteran Real Estate Agent’s Guide to Working Smarter and Selling More, he teaches you how to ask the right questions and leverage your resources to maximize what your business can do—without working any harder but rather working smarter than you do today.
Jonathan Lack is a serial entrepreneur and turnaround specialist focused on top-line growth for bottom-line results. Jonathan has over thirty years of experience in management and strategic planning in both consumer and business-to-business markets (e.g., startups, mid-size, and Fortune 500) in over fifteen industries.
Jonathan started consulting in residential real estate in 2018, initially helping the Carey Hagglund Condy team with its strategic planning resulting in the firm becoming the #1 Compass Marin County team in 2022 and currently in 2023. Since July 2021, Jonathan has been the president & COO of the Beverly Hills-based Sally Forster Jones Group, one of the nation’s top luxury residential real estate teams. Jonathan has conducted strategic planning webinars in conjunction with Steve Shull of Performance Coaching. He is currently working on a strategic planning book for real estate rainmakers titled You Can’t Scale Chaos. Jonathan is also the author of Plan to Turn Your Company Around in 90 Days.
Jonathan earned an MBA from the University of Pennsylvania’s Wharton School of Business, an MA in International Relations from Johns Hopkins University’s School for Advanced International Studies (SAIS), and a BA in Middle East Studies from the University of California at Berkeley.
