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Publishing Paths Demystified

By Ballast Books | Jan 11, 2022

Many people dream of publishing a book. But turning that dream into a reality can seem daunting. Where do you start? Fortunately, today’s publishing landscape provides a variety of ways for authors to get their books into the hands of readers. In this post, we’ll explore and explain a few of the terms you may…

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Yes, You Do Need An Email List. Here’s Why.

By Mary Beth Albertini | Nov 16, 2021

If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore. All authors should ask themselves the following question the second they plan on publishing a book:      “If I had to, right now, at this very moment, how many books could I sell on my…

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Ballast Books

Disrupting the Publishing Industry

By Ballast Books | Aug 6, 2019

It’s 2019 (I checked), and the book publishing industry is in the midst of a revolutionary transformation. Blink and you might miss it, or not notice it at all, but our business is experiencing what phone companies, taxi drivers and travel agents did over the past 15+ years: Adapt or die. And in my opinion,…

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