How a Hybrid Publishing Deal Can Launch—or Enrich—Your Business Coaching Career
As business leaders across markets better understand the value professional coaching provides, a wash of new coaches, all hoping to cash in, has flooded the pool. Whether you’re an established business coach with decades of experience or a newcomer desperate to make your mark, taking strategic steps now will ensure you’re ready to float above the rest.
Meet Michael Stutts, Author of There's No Room Service at the Psych Ward
“Most c-suite executives do not trade a corner office for a room at the psych ward” reads the headline on Michael Stutts’s new memoir, There’s No Room Service at the...
Meet Lauren Green, Ballast Books Acquisitions Editor
If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.
How to Pitch Yourself: A DIY Guide for Authors
Becoming an author is an incredible accomplishment, but your work isn’t done once you’ve approved...
How to Utilize Newswires When Marketing Your Book
If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?...
Planning a Launch Event
Releasing a book is a huge achievement, marking the pinnacle of months (or sometimes years) of hard work. As an author gets...
Meet Faith Fiorile, Ballast Books Publishing Associate!
Faith Fiorile joined the Ballast family as publishing associate earlier this year. Following a life-long love...
Promoting Your Book Before Launch: A Guide for Eager Authors
The day has come–your book is complete. After months or even years of hard work writing and editing...
Gift Guide for Every Type of Book Lover In Your Life
As the beginning of December rolls around, this time of year is often accompanied by a distinct realization that you’ve yet to come up with gifts for each of your loved ones, let alone have started buying them.
Meet Kat Dixon, Ballast Books Acquisitions Editor
Kat Dixon is the first face that many of our Ballast Books and Blue Balloon Books authors see.
Meet Lindsey Dunn, Ballast Books Marketing and PR Manager
Back in August, the Ballast Books team welcomed Lindsey Dunn as our new marketing and PR manager. Lindsey brings to the team a successful track record of ...
Meet Kayleigh Rucinski, Ballast Books Production Editor
Our production editor, Kayleigh Rucinski, came to us just one year ago with a robust educational background from Belmont University...
Can (Should) I Sign with a Publisher Before My Manuscript Is Complete?
(Hint: Yes. And Yes.)
Publishing Paths Demystified.
Many people dream of publishing a book. But turning that dream into a reality can seem daunting. Where do you start? Fortunately, today’s publishing landscape provides a variety of ways for authors to get their books into the hands of readers.
Yes, You Do Need an Email List. Here’s Why.
If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore.