Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Planning a Launch Event

Releasing a book is a huge achievement, marking the pinnacle of months (or sometimes years) of hard work. As an author gets close to their publication date, they often ask, “Should I throw a book launch event?”
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A first person perspective of someone reading a book.

How a Hybrid Publishing Deal Can Launch—or Enrich—Your Business Coaching Career

Even in this digital age, nothing establishes credibility more quickly than a book. Having a book attached to your business creates implicit trust in those hoping to hire you, and that starts as soon as your search results do.
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Promoting Your Book Before Launch: A Guide for Eager Authors

The day has come–your book is complete. After months or even years of hard work writing and editing, your publishing and marketing team is working on getting your book ready for print.
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