Ballast Bookstore

There are tons of amazing books out there, and they’ve all left an indelible mark on the literary landscape. But each one is unique, with winning titles spanning various genres, themes, and target audiences. So what makes a book truly great?

If you’re an author who has reached out to us over the past several months, chances are you have had the pleasure of conversing with Beau about your book and publishing needs.

Releasing a book is a huge achievement, marking the pinnacle of months (or sometimes years) of hard work. As an author gets close to their publication date, they often ask, “Should I throw a book launch event?”