Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Memoirs Are for Everyone, Not Just Celebrities

Everyone has a story. Maybe yours seems more mundane than the stories of the Michelle Obamas and the Matthew McConaugheys of the world, but I promise you, every tale is worth telling.
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7 Keys to Making the Most of Your Writing Time

Have you ever spent an hour working on your manuscript only to realize you haven’t really accomplished anything? You only wrote one line when you meant to finish one page. You were struck with writer’s block and spent the whole time playing on your phone. Or you got distracted and never wrote anything at all.
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Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch

One of the most effective tools at your disposal for generating pre-launch buzz and fostering a dedicated reader base is the email newsletter.
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