Ballast Bookstore

Many authors value having creative control over their book, but there’s a lot that goes into professionally producing, publishing, and marketing a high-quality book.

Even in this digital age, nothing establishes credibility more quickly than a book. Having a book attached to your business creates implicit trust in those hoping to hire you, and that starts as soon as your search results do.

For generations, publishing books was something done by “other people.” High-level deals done by high-powered agents for high-selling authors at high-powered New York publishing houses. Impossible for the little guy to get his or her book out. At least, that was the perception.