Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Author Branding 101

Writing a compelling book is just the beginning of an author’s journey. As an author, your unique voice and perspective are not only the foundation of your literary work but also the key elements of a powerful personal brand.
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Yes, You Do Need an Email List. Here’s Why.

If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore.
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Meet Barry Morgenstein, Author of Rock & Soul

Barry Morgenstein is a renowned portrait photographer with decades of experience capturing the essence of music icons from Elton John to Michael Jackson.
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