About the Book:

Most real estate agents—even successful veterans—work in chaos.

Picture this: You have a great track record of selling and executing transactions, and because you have been willing to work hard at it, you’ve made good money. However, the more success you have achieved, the more the chaos has grown. Now that we are in a post-COVID world with high interest rates, limited inventory, and longer days on market, working sixty-plus hours a week alone isn’t enough to accomplish your goals. You’ve maxed out the “hard work” card.

At this point, there’s only one way to keep growing: work smarter.

That’s Jonathan Lack’s specialty. As a real estate strategy and operations consultant, he has seen firsthand that even the top agents leave lots of money on the table as a result of not running their practice like a business due to their lack of training in strategic planning. In You Can’t Scale Chaos: The Veteran Real Estate Agent’s Guide to Working Smarter and Selling More, he teaches you how to ask the right questions and leverage your resources to maximize what your business can do—without working any harder but rather working smarter than you do today.

About the Author:

Jonathan H. Lack is a serial entrepreneur and turnaround specialist focused on top-line growth for bottom-line results. Jonathan has over 30 years of experience in management and strategic planning in both consumer and business-to-business markets (e.g., startups, mid-size, and Fortune 500) in over fifteen industries. Jonathan started consulting in residential real estate in 2018, initially helping the Carey Hagglund Condy Team with its strategic planning resulting in the firm becoming the #1 Compass Marin County team in 2022 and in 2023. Since July 2021, Jonathan has been the President & COO of the Beverly Hills-based Sally Forster Jones Group, one of the nation’s top luxury residential real estate teams. Jonathan has conducted strategic planning webinars in conjunction with Steve Shull of Performance Coaching. Jonathan recently co-authored The Real Estate Team Playbook with Dana Green and Steve Shull. Jonathan is also the author of Plan to Turn Your Company Around in 90 Days. Jonathan earned an MBA from the University of Pennsylvania’s Wharton School of Business, an MA in international relations from Johns Hopkins University’s School for Advanced International Studies (SAIS), and a BA in Middle East Studies from the University of California at Berkeley.

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