The Ballast Blog: Your Guide to the Publishing Journey

(Hint: Yes. And Yes.)

Many people dream of publishing a book. But turning that dream into a reality can seem daunting. Where do you start? Fortunately, today’s publishing landscape provides a variety of ways for authors to get their books into the hands of readers.

If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore.

As a production editor, many authors will be familiar with Journey...

Emma Sherk is a production and editorial assistant on the Ballast team who has the pleasure of working on everything from heavy-hitting memoirs to board books for...